Memphis’ Most Iconic Office Address. The Class A building’s distinctive nine-story curved design stands out on Poplar Avenue. Your business deserves the best, and Crescent Center has it. With two upscale restaurants on either side; Capital Grille® and Seasons 52®, a private dining club with bar, cafe’ and conference center, everything your business needs is here in one place. Fitness training, a new, beautifully landscaped courtyard and a large covered parking garage will complete your daily experience from start to finish.